Quantum of Solace

So what can I say about the new Bond film? I think it's a good advert for Ford.

The opening scene is a chase between Bond's Aston Martin and two Alfa Romeos. The chase is joined briefly by a Land Rover. Of course the skip truck was a Mercedes, but not everything is a Ford.

Once in Bolivia Bond is met by the leading lady driving a Ford Ka, something not seen in the US, but known elsewhere. This car makes the Fiesta look spacious. I was expecting plenty of action in this little car, but sadly no.

We meet the bad guy, and he tootles around in a caravan of Ford Edge SUVs. These are badged as Hydrogen powered, but I'm not sure if that is true. Ford seem to be working on a H2 PHEV Edge, so this could be subliminal advertising.

Various other scenes Bond is driving around in a Range Rover. Probably during filming Ford still held a stake in Land Rover (sold to Tata Motors in March 2008).

Another Ford shows up when Bond steals an old red SUV, yup a Ford Bronco.

So a Ford full movie, where the US government is painted as hopping into bed with the bad guys and stealing oil left and right. The US are briefly tarred with the same brush, but in a "everyone else is doing it, for national survival..." type of way.

Oh, and the only named airline again was Virgin, but no appearance from Branson this time.